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The site abilityequipmentsales.com had the following on the web page, "What Sets Ability Equipment Sales Apart? Large Selection of New and Used Equipment." We observed that the website said " Southern Maines Hood System Experts." It also stated " Ability Equipment Sales is a full service restaurant equipment and small wares distributor. John Leclerc and David Chretien have over 30 years experience in the food service industry and really understand your needs. We offer competitive pricing, delivery of your order and set it in place, or you can pick it up at our location on Main Street in Biddeford." The header had Restaurant Equipment in Maine as the highest ranking keyword. This keyword was followed by Refrigeration Equipment in ME, Commercial Food Service Equipment, and Food Service Equipment in Maine which isn't as urgent as Restaurant Equipment in Maine. The other words the site used was Ice Makers for sale. Ice Making Machines is also included but will not be seen by search engines.